WIITY.AI — LOGO USAGE

CONSTRUCTION
  Eight dots on a 100x100 grid, radius 8.
    (20,24)  (50,24)  (80,24)      <- top row; the CENTRE dot is at 28% opacity
    (20,52)  (50,52)  (80,52)      <- middle row; the CENTRE dot is LIVE
    (35,80)  (65,80)               <- feet
  Seven dots take the text colour. One dot — centre of the middle row — takes the
  signal colour. The top-centre dot is the text colour at 28% opacity.
  There is no seven-dot version. Never remove or recolour any other dot.

THE WORDMARK
  Lexend Bold, letter-spacing -0.05em, lowercase "wiity.ai".
  Outlined to vector paths in every supplied file, so no font install is needed.
  The ".ai" always takes EXACTLY the live-dot colour. No substitutions, ever,
  including on light surfaces.

LOCKUPS
  Horizontal   mark + wordmark on one line. The default.
  Stacked      mark above wordmark, centred. For square spaces, covers, merch.
  Mark alone   app icons, favicons, avatars, embroidery, anywhere under 24px tall.

CLEAR SPACE
  One dot diameter (16 units on the 100-unit mark) on all sides. Nothing enters it.

MINIMUM SIZES
  Mark alone      16px / 6mm
  Lockup          24px tall / 8mm
  Embroidery      mark only, 20mm minimum

VARIANTS AND WHEN TO USE THEM
  on-navy      Ice dots + wordmark, coloured live dot and .ai. Dark backgrounds.
  on-ice       Navy dots + wordmark, coloured live dot and .ai. Light backgrounds.
  mono-white   Everything white. Photography, single-colour print, garments.
  mono-black   Everything black. Faxes, stamps, one-colour print, engraving.
  all-colour   Everything in the one colour. Merch, single-spot printing.

DO NOT
  Add a seven-dot version, outline, shadow, bevel or glow.
  Rotate, skew, stretch or re-space the dots.
  Place the lockup on a busy photograph without a Navy scrim.
  Recolour the .ai away from the live dot.
  Put a gradient behind the wordmark.
  Redraw the mark by hand — always use the supplied files.
